NK presents: Something Else
Visions of Couture by Beckmans
College of Design
The senior students from the programs Fashion and Advertising & Graphic Design at Beckmans College of Design have, in collaboration with NK, explored and challenged predominating values in the fashion world. In fashion concepts and films, questions are articulated regarding the development towards faster paced and cheaper consumption. A clothing with short life expectancy has created a longing for an alternative: of taking the time necessary and being committed. Of more personal encounters and for more poetry. And for a modern luxury – a different couture.
The Advertising and Graphic Design students have written the scripts, directed and produced the films. They have also developed the communication concept, exhibition design, print and digital communication including the website and the smartphone application.
17 fashion concepts and 17 fashion films.
This website accompanies the exhibition Something else – Visions of Couture by Beckmans College of Design, January 27 – February 21, 2011, Nordiska Kompaniet, Stockholm.
This exhibition is a collaboration between Beckmans College of Design and NK department store, Stockholm.
In the big entrance, Ljusgården,
Thur 27 th of Jan – Sun 6th of Feb
Display windows towards Regeringsgatan,
Thur 27 th of Jan – Mon 21st of Feb
When Josef Sachs founded Nordiska Kompaniet in 1902 his ambition was to bring together the finest merchandise in the world under one roof. But that wasn’t all. In addition to exchanging money for goods, customers would also be offered much more, and at no extra charge. Nordiska Kompaniet would be what Sachs liked to call “a cultural and commercial theatre”. The rest is history.
Today, his vision still permeates NK. The store’s six levels house over one hundred separate departments, each with its own distinct personality. International brand names, such as Hermès and Mulberry share space with well-known Swedish brands including Filippa K and Acne. NK’S success has been brilliant. In a century NK has been “The Great Department Store”. Here was the French couture salon for ladies and the English tailoring for men. NK’s French held their own fashion shows on a regular basis in Boberg’s dining room at the top of the department store.
Today, nearly half a century later, interest in the unique and hand-tailored come to life again. Couture has had a renaissance and NK commanded a few years ago, true to founder Joseph Sachs’s vision, eight of today’s Swedish fashion designers to create a high class fashion garment. And now begins a new collaboration with Sweden’s most creative and contemporary design college, Beckman College of Design. It is in the sum of all of these parts that explains why NK was and continues to be “The Great Department Store” for generations of Stockholmers.
View photos of the exhibition and from the vernissage at the opening night.
Look here tomorrow.
The Advertising and Graphic Design students have written the scripts, directed and produced the films. They have also developed the communication concept.
Project Leaders: Petter Hanberger, Sheila, Johansson, Simon Svéd
Exhibition: Michelle Eismann, Åsa Hammarström, Matilda Sjunnesson
Sign Production: Robin Wiman, Graphic Design: Tomas Carlsten, Sture Pallarp
Print: Tomas Carlsten, Zorica Radovic, Sture Pallarp
Communication/PR: Johan Barrett, Zorica Radovic, Clara Tägtström
Trailer: Petter Hanberger, Joakim Lundin
Digital communication: Maja Bergström, Stina Källquist, Kaspar Prinz
Text Editors: Maja Bergström, Petter Hanberger, Zorica Radovic
Opening: Johan Barrett, Sheila Johansson, Simon Svéd, Clara Tägtström
Alexander Krantz, Anna Svensson, Ellinor Kellner, Emilia Engblad, Emmelie Karlström, Frida Seth, Isabelle Lundh, Josefin Arnell, Lynn Nadj Kullman, Madeleine Vintback, Maria Jenjé Lundqvist, Marie Jersild Viltoft, Martin Aaslund, Naim Josefi, Tini Andersson, Tove Jansson, Viktor Hjertén
Programme Director, Advertising and Graphic Design, Annika Berner
Tutors, Advertising and Graphic Design:
Anton Granström, Creative Director
Henrik Hallgren, Director of Film
Kersti Grunditz, Editor and Director of Film
Kristofer Eidelöf, Project Manager, PR
Tor Rauden Källstigen, Digital Strategist
Martin Löfqvist, Digital Strategist
Simon Anund, Designer
Henrik Nygren, Senior Lecturer, Graphic Design
Axel Lewenhaupt, Web programmer
Loffe Palmgren, Senior Lecturer, History, Theory, Context
Programme Director, Fashion Design:
Tutors, Fashion Design:
Maria Ben Saad, Senior Lecturer Fashion
Sarah Törnqvist, Lecturer Fashion Design
Carita Brodd, Senior Lecturer Fashion Form
Sanna Kvist, Senior Lecturer Fashion Form
Pär Engsheden, Designer
Camilla Wallander, Marketing Director
Sofie Stenbeck, Project Manager
Linus Gottfridsson, Co-ordinator
Ulf Modén, Visual Merchandiser
Kaj Primus, Constructor
Ljud & Bildmedia
Guido Hildebrand at Delight studios
The Chimney Pot
Elite Model Management
Wassberg & Skotte
Indy Neidell, voice over
Jazz band, members Fride Hanberger (alto saxophone),
Johan Åström (trombone), Andreas Henningsson
(double bass) and Mats Mæland Jensen (percussion)
Voices Places Faces
Svenskt Guld & Silversmide
Boys Don’t Cry
Kanon Organic Vodka
VK13 and M13 at Beckmans College of Design
Porters and the IT office of Beckmans College of Design
For more information:
Sofa Hulting, press secretary
Beckmans College of Design
Phone: +46 8 660 20 20
Mobile: +46 73 386 69 69